Henri de Toulouse-Lautrec and Paul Gauguin Essay

Henri de Toulouse-Lautrec and Paul Gauguin - Essay Example All specialists are molded by their experience and involvement with life. Henri de Toulouse-Lautrec originated from a privileged family and was interested by theaters and Parisian ballrooms. In early teenagers Henri broke his legs which lead to a distortion in his physical structure. This heartbreaking experience controlled his works of art by and large. His affection for painting equestrian items mirrors his energy for riding, of which, in all actuality, he couldn't do. At the point when he paints a pony drawn carriage the pure bloods and their energetic excellence gets alive on the canvas. Since he would be scorned for his physical deformation in a specific way, he wanted to invest energy in organization of the whimsical and other corrupted individuals, where his distortion would go unnoticed. His viewpoint of life was negative in a specific way. He accepting asylum in liquor as he would take shelter in human corruption. His artworks would delineate life in its obvious reality, yet in addition his sharp perception of human character. Lautrec’s work is described by exceptionally singular understanding of structures. One may even consider him a visual craftsman. His lines are strong, expressive and anxious and draw out the enthusiastic power of his subjects. Toulouse-Lautrec was impacted by Degas as in ballrooms and artists were appealing to both. Be that as it may, while Degas focuses on idealizing little subtleties, Luatrec sees life on an a lot more fabulous scale. He comprehends that a group may accept a total diverse character. than the people who make it up. Putting mysterious models in the closer view he would summarize the character of his sytheses. His most acclaimed canvases remember the arrangement for Moulin Rouge and one of its significant can-can artists Jane Avril. Toulouse-Lautrec is additionally notable for the banners he made to promote move or melodic exhibitions in bistros and theaters. He would layout his figures yet just shading the pictures in part to draw consideration. In some cases he would draw cartoons of celebrated artists like Jane Avril to make the banners progressively alluring. In his banners and lithographs expansive level hues and realistic blueprints were affected by Gauguin’s style. Lautrec passed on youthful, at the age of thirty-seven, a cynic effectively infamous for his depiction of human debasements. Gauguin, then again, was not brought into the world already spoiled out of his mind and began filling in as a stockbroker. Just later he went to a full-time craftsman. He was a companion of Pissaro and had

Pepsi-Cola Products Philippines Inc. Essay Essay Example

Pepsi Pepsi-Cola Products Philippines Inc. Article Paper Pepsi-Cola Products Philippines Inc. Article Paper 1. Partners 1. 1. The five-year miss and the harmed: †as in light of this episode a five twelvemonth miss lost her life and nil is progressively treasured that life. 1. 2. Clients: †in light of the fact that individuals were resting their hereafters in the guardianships of this figure febrility exposure run. 1. 3. Victoria Angelo. her family unit and families like hers: †these individuals who didn’t have satisfactory cash to eat were buying Pepsi in the expectation of adjusting as long as they can remember. The rich organization Pepsi was doing cash by doing these individuals accept that they may win a cluster of cash. On the other hand of using their rare assets for something progressively existent. these individuals spent it on Pepsi developing up fantasies about procuring rich and taking a decent life. 1. 4. Pepsi-Cola Products Philippines Inc. : as the run was propelled by Pepsi-cola. it is answerable for the outcomes like expires. cases. harmed and so on. 1. 5. Pepsi-Cola International: †as Pepsi-Cola Products Philippines Inc. is a part of the transnational house with regions everywhere throughout the universe. this episode may adversely outcome the gross incomes in different states. 1. 6. PepsiCo Inc. : as it possesses 19 % of the organization. 1. 7. Insurance agencies: †The insurance agencies are influenced by this episode as a clump of the Pepsi-cola automobiles. trucks and wagons were pulverized by the furious open and these organizations may hold to pay for it. 1. 8. Opponents especially Coca-Cola: as a result of this episode coca-cola may have the option to snap away a gigantic wad of the market from Pepsi. 1. 9. Government: †It needs to do sure that organizations follow the Torahs and they need to ensure the guiltless purchasers. The specialists needs to do certain illicit and exploitative exercises do non go on. It needs to do sure that the Torahs are actualized with no rejections. 1. 10. Legal framework in Philippines: †as it is liable for doing sure that no offenses of Torahs and laws go on and individuals who do it are managed in the correct mode. 1. 11. Organization Employees: †they may lose their occupations as a result of the open violences and losingss that Pepsi needed to confront. 1. 12. People groups who ran the figuring machine or made the registering machine plan: as they have a significant capacity to play in the misprinting of the Numberss. 1. 13. Banks and financial foundations: †in spite of the fact that non truly obvious from the occasion Pepsi-cola may sanctuary taken advances structure different Bankss. 1. 14. Offer and Stockholders: †despite the fact that non truly obvious from the case. the estimation of the bits and supply of Pepsi-cola Company may hold fallen. 2. Moral Issues 2. 1. Trust: †A clime of trust gives improved imparting. more noteworthy consistency. dependableness and confirmation among the customer’s. workers and the organization. The individuals confided in Pepsi to pay them the cash on the off chance that they would win. In any case, Pepsi feasting do that consequently intruding on customer trust. something one time broken is extremely difficult to recuperate. 2. 2. Pride: †the organization was only accepting about its ain inclusions when it propelled the run. It didn’t see the hapless individuals who may be baited by this figure febrility and pass the little cash they had on Pepsi-cola then again of rescuing it and using for supplement. clinical claims to fame. guidance and so forth henceforth hurting the guiltless customers. 2. 3. Deception: †With the triumphant Numberss pre-chosen by registering machine and simply ten 1-million-peso grants accessible. the chance of anybody going a peso tycoon was one out of 28. 8 million. In any case, Pepsi consumers didn’t realize that. The couple of victors got immersion media inclusion. what's more, full family units spent over the top clasp and endeavor roll uping bottle tops. 2. 4. Burglary: †these individuals who didn’t have sufficient cash to eat were buying Pepsi in the expectation of modifying as long as they can remember. The rich organization Pepsi was doing cash by doing these individuals accept that they may win a clump of cash. On the other hand of using their rare assets for something progressively existent. these individuals spent it on Pepsi developing up fantasies about obtaining rich and taking a decent life. At the point when Pepsi would not pay the legitimate victors their legitimate cash. the organization burglarized these individuals they had always wanted. trusts and financial assets. 3. The characterizing of Public felicity a. There was perhaps a little coaction of private open help and open great. The organization was surrendering out prises esteeming to 1 million to individuals. Despite the fact that the organization proposed to determine more market partition through this activity. it other than helped individuals obtain more cash and carry on with a superior life. On the different manus it was other than private open help as simply a sprinkling people really benefitted from this activity. Just these couple of had the option to take a superior life and the mass was forgotten about B. Indeed I think it is a fitting decent as one can non ever do material for the open great. It is non ever conceivable to make useful for all on a major graduated table. You need a group of assets. capacity to move out activities on such a major graduated table. Then again it is smarter to help gatherings. families and single. This is similarly simple to make and thusly a clump of individuals will benefit from such activities. c. What should hold been something else I. Truth: †the organization should hold came clean in the advertizements. that the chance to dominate the match is pretty much nothing. This would help especially the hapless individuals in doing the more sensible and alter their cash in things what they really need. two. Trust: †the organization should hold attempted to recuperate trust of the individuals by explaining to them that the blunder was non on plan and that they neer proposed to throb people’s sentiments. three. Results: †The Company should hold other than attempted to elucidate to the individuals that if Pepsi would pay the $ 18 billion to the individuals. so the organization would travel broke and would hold to close. This would follow in 1000s of individuals fring their occupations. four. Government: †it ought to do sure that individuals see such runs and don’t get enticed by such void guarantees through better power over what the organizations absolutely promote and what they do. d. Truly Pepsi was advocated in non paying the full 1 million pesos: Doing that would plan that Pepsi would hold to pay an entirety of more than $ 18 billion. a sum that would quite take to the organization getting bankrupt. As a result of this 1000s of individuals would lose their occupations non simply in Philippines yet close to in different pieces of the universe where Pepsi works as the Whole Pepsi organization would be influenced by this enormous misfortune. The segment and investor may lose a group of cash as a result of this misfortune at Pepsi. In this way it is a truly muddled and harming connection response that would be set of energetically if Pepsi paid the cash. Pepsi made a mistake in distributing the Numberss. something it did non intend to make. It stayed faithful to its obligation of giving out the 1 million to individuals who had the Numberss yet now you can’t foresee the organization to pay $ 18 billion on account of a noteworthy mistake. Everybody makes bl unders. e. Europe: †The reaction would hold been distinctive as the individuals in Europe are non that hapless and populate a decent life. They are non that edgy. They are other than acceptable instructed and see such runs. South America and Africa: †the reaction may hold been like that in Philippines as the individuals are hapless and are miserable to hold cash. The vast majority of the individuals are non acceptable instructed and hence don’t genuinely see such runs. Asia: †the reaction here may be non that forceful as in Philippine as the individuals are acceptable taught and albeit other than being hapless they live in incredibly creating states for delineation India. China and so on that are perpetually appealing huge investings from around the universe. Global organizations are building gigantic factories here and are redistributing their maps in these states. As such the individuals are non that frantic. f. The houses offer was OK. it could hold offered some more cash. be that as it may, whatever it may hold offered it would hold neer been bounty for the individuals. The organization needed to accept pretty much the entirety of its investors and paying the full aggregate would hold harmed group of them for representation Insurance organizations. Organization Employees. Banks and financial foundations. Offer and Stockholders and so forth. It was in the best inclusion of everybody for the organization to pay 500 pesos and non the full 1 million. 4. What might I make? Most likely the moral guidelines abused need to make with believe that they would keep up their promise. ( wage for victors ) regardless of whether it weren’t gainful. I don’t accept the promotions said anything regarding states of installment are simply on the off chance that they ‘choose the right. low possibility figure to ensure low payoff’ . It appears to be other than that they need their customers. particularly since Coke customers will non be influenced by Pepsi-Philippines assurance non to pay off. I would do sure that the advertizements would advert the perils and potential outcomes of winning. The individuals would be perceptive of the way that it is extremely difficult to win. This would help an individual non to place every one of his expectations and assets in something that is itself a fantasy. I would other than look to explain to the individuals that if Pepsi would pay the $ 18 billion to the individuals. so the organization would travel br oke and would hold to close. This would follow in 1000s of individuals fring their occupations. I would look to keep the positive attitude of the customers. The extending $ misfortune from misfortune in notoriety might be more terrible than pay

Splashtop Interview Understanding the business model

Splashtop Interview Understanding the business model INTRODUCTIONMartin: Hi, today we are in San Jose with Splashtop and Mark. Mark, who are you and what do you do?Mark: Im the co-founder and CEO of Splashtop and what we do is delivering cross device experience from any device to any device. You can share your screen from your iOS device to your computer and vice versa, or Android. Any devices people have, where nowadays people care a lot of devices and they want to be able to effectively share applications, content and screens across these devices. We enable that.Martin: Ok, great. What did you do before you started this company?Mark: This is actually my second startup. So, I started, after graduating from college, I worked for Intel for 7 years. And then in 2000, I left Intel and started my first company. I sold that company in 2004 and, it was a public company that bought us, I stayed on for two years, as part of the golden handcuff and in 2006 I started Splashtop. It was continuing the entrepreneur drive and I would, a bunch of col lege buddies. So, both startups I started with three other college friends.Martin: Founding team stayed the same?Mark: It has been the same, yes. Exactly the same. We have too much fun together.Martin: Thats great. How did you come up with the idea of Splashtop?Mark: Well, because of my Intel background, I started really focused on the PC world. And then, because of my background in Asia, we started about how do you marrying hardware, because Taiwan, China has been very strong in manufacturing hardware, but then very weak on software, so how do you marrying software and hardware together to create a solutions. So, my last startup, we did embedding for our servers. And HP, Dell, IBM were all customers. So, we embed our software into all these ODM in Taiwan, Quanta, FoxCom, building server motherboard, and then shipping them to IBM, HP, Dell, as a solutions. And then we exited it. Then we started thinking ok, server market is 10 million units a year, but PC market is 300 million units a year. So we wanted to create, embed a software for PC, and what we came up with, our company name, before Splashtop in 2006 was called DeviceVM, so our vision and goal was to embed our software inside 300 million PC. And what is that software? Well, VM model was really big in servers, but we thought actually you should have a hypervisor inside every PC, too, and you can dual-boot Windows plus Linux. So, but then, Linux is Linux, whats a killer app. We think its a five second boot-up browser OS. So, weve enabled every PC to boot up in 5 seconds, with a browser OS, with a super lightweight Linux open source Cournot, with a Firefox based browsers. And people dont have to wait for Windows to boot, take a minute, two minutes to boot up. Instantly, they can start browsing the web. And then we can enable switching between the browser OS Windows if you need Windows, for various applications as well. So that was the idea behind that business.And also if, looking at the whole internet, Goo gle is making so much money driving the eyeballs, search eyeball, advertising eyeballs. The hypothesis behind that venture, behind DeviceVM was if every time people hit the power key of a PC, youre controlling the eyeball, that company is going to be worth a lot. You can give away the browser OS for free, but make money through advertisement and search, because thats when people, they start experience the computer. So thats how we started.Martin: It changed, obviously.Mark: It changed, exactly. Everyone today have iPhones, iPads, Android devices, by 2009, 2010, we saw all these smartphones, tablet begin to emerge, we were thinking wow, were going to hit the wall. Despite we have HP, Dell, Lenovo, Acer, Asus, Sony etc, all shipping our DeviceVM browser OS side by side to Windows. Over a hundred million of PC were shipping per year with our product. But we knew people dont need it anymore soon, if they want to get online very quickly they will use their smartphone or iPad, or tablet. So we knew we have to shift. So we pivoted in 2010 and introduced, renamed our company to Splashtop too and focused on mobile remote access.Martin: Then the next question would be how did you then come up with the now, current idea of Splashtop? Because its quite different from the old one.Mark: Sure. Startup process thinking is always trying to figure out if you can have certain core competitive advantage. And so, it could repeat itself through, I guess now Im 14 years into my entrepreneurship, I mean first startup, six years, and this startup over eight years. So, always thinking about what our teams core expertise, skill sets advantage that we can create. And when we thought about ok, well, we were really close to all these Asian manufacturing OEMs, we created a fast boot browser OS, were really good at firmware, we scaled up our engineering team in Asia to hundred and something people, building this whole platform. But then, as we moved to mobile, actually what will be leveragin g that foundation of strength, what can we do on the mobile side. So thats when we look at the market and say hey, a lot of these mobile device, these are iOS, these are Android, but how do you enable across device experience. Still, theres so many investments in application and content on the PC side, on the Windows side, so we want to breach that. And thats kind of how we started thinking this new pivot. And were launching on iPad in the first year, in 2010, June of 2010, our app was the number 1 best-selling app on iPad in the US for 28 days out of the 30 days, so it was beating Angry Birds. Its just showing that when you have a new platform, iPad, iOS, theres a lack of application. So, a lot of people say hey, use Splashtop, all your Windows apps and data instantly show on iPad. So, theres instantly we got feedback that theres a lot of demand and interest, and we grew from there.BUSINESS MODELMartin: Mark, lets talk about your business model and start with the product portfolio that you currently have.Mark: Ok, sure. In 2010, the remote desktop for the consumers on iPad, thats very quickly we grew millions of users through words of mouth. People never had thought remote desktop experience can be so fast and fluid, you can stream video, you can stream games, the whole experience is just night and days from what they had before from BNC or RDP and other solutions. So, but then it was a selling app on app store. It was generating good money, but then we felt we got to figure recurring model out of it. So, we started thinking around ok, what would people pay, and also justify it should be a subscription based. What we came up was ok well, we need to set up relay cloud around the world to support people to cross network. So, a lot of time people at Starbucks, on the 3G, 4G network, they want to remote access their home or office computers. And the most reliable way to deliver that is through a relay cloud. So, we set around the world leveraging AWS, thats one b eauty of all these cloud services available or infrastructure available. Very quickly use seven plus data center AWS and setup relay infrastructure, so you can seamlessly cross firewalls across internet. And that is a subscription service. So, today we have 18 million users now, and probably about almost 10% of them are subscriber to our cross network relay infrastructure, we call it bridging cloud, so bridge across any network.Then very quickly, so that became our subscription model for consumer market. Then we got a lot of user feedback from businesses, saying hey, our employee love your product, BYOD was a big trend, has been the big trend, our executives are using iPad using your product, but we need some level of auto-trails, we need to see who is accessing what at any given time. We have a pool of employees using a product, but we need more control way to add, delete users, if the employee left, we want to effectively delete that account. So, we introduced a Splashtop Business that has a management console in a cloud.Then, some enterprise says, what, management console in a cloud is great, but it doesnt fit our compliance needs, we need even more secure way, including we dont want people, everyone to create a Splashtop ID. We want to leverage our existing active directory, our existing user domain, user account and password policies. So, then they ask for integration with active directory. So, then we evolve our product and added active directory support and on premise options. So its kind of evolution of this product line.CORPORATE STRATEGYMartin: Lets start talking about corporate strategy market. You said that, or at least you touched on the point a little bit. What are the core competencies of your company?Mark: Sure. I see couple key core technology competencies of our team. One is we are very good at optimizing for device level of performance. So, what we in early I mentioned as we started DeviceVM, we have a lot of our embedded software engineer w ho optimize the Linux Cournot that boots up, actually, the Linux took 1 second to boot. The browser actually is bigger than the Cournot. The Firefox browser actually takes 2-3 seconds to launch. So, the whole experience is 5 seconds. And then we establish WiFi network and start surfing the web. We always have very good core technology expertise, and thats why our remote desktop solution, I will swing you to Splashtop, the performance is so good, people can do remote 3D gaming, because of the work with Intel, Nvidia, AMD, different chip player to leverage your hardware accelerations. We have a lot of good expertise around media compression technologies and adaptive to different 3G, 4G network technologies.So, those are different key core skill sets our team has built up, and also we have a lot of strong relationship with device makers, thats always been our core strength. So, today, our product is also bundle with Asus, Acer, Lenovo, HP and different OEMs. When they ship out PC, they have our streamer, I mean, shipping along their computers. So, people just need to download our app on the mobile device, instantly can access their computer. So, those are our key strengths we see.Martin: So, basically, you have three core competencies, one thing would be you have very narrow relationships with device manufacturers, then you have this kind of very interesting technology that have solved some problems, and then you have some partnerships with, on the seller side, as well.Mark: Yes. And also, through the years, weve actually become very good at managing AWS cloud services. So we know how to scale our backend infrastructure very quickly. For example, we drop our relay instances inside some part of a cloud very quickly. So were looking at ability to really bridge across devices in a very fast, seamlessly way, leveraging our cloud infrastructure everywhere. Theres a distributor architectures thats actually we have invented.So for our classroom product, for example, ins ide a classroom, you want to stream the screen to 40 students. If all the relay need to go through the Amazon cloud, you could actually come just the school upstream and downstream pipe, just one classroom, so we enable a very seamless local relay, every clients could become a relay of itself. So that actually, inside the classroom, theres amount of traffic meaning to go up is very limited, its all rounding inside the classroom. So, theres a lot of different intelligence and technology in play to deliver the right experience and best experience for the users.Martin: And minimizing AWS cost.Mark: Thats right as well.MARKET DEVELOPMENTMartin: Lets talk about the market development. You said that youre covered a lot of different devices. What trends do you see in terms of device usage and what is the implication for your development team?Mark: Well, I think that explosion of devices, and now were also talking about internet of things, and wearables and everything. Theres just, its intr oducing a lot of challenge for software company to, you need to address so many different possibilities. But then, they also introduce so much opportunity for entrepreneurs, because theres a lot of emergence of new usage model, new possibilities. And so, its actually more around a challenge for our executive team sitting down and brainstorming, Ok, we have all these core technology, were going to, what are some top usage model we can focus around to address on pain point and generate a lot of revenue to continue our growth. So, its actually creating a lot of great opportunity, thats kind of what we see with this explosion of devices.Martin: And the integration of new device, is it quite costly for you to do or is it just tweaking little bit?Mark: It varies in a sense that, if the device is running Android, obviously, we have people who are very knowledgeable of different, I mean, the latest Android platform, Google adds some new stuff, and also But the device, we had to really at it s screen size is target usage model. I mean, Amazon Fire TV is Android device, but its indented to connect to a big screen TV. So the user experience there, and then, on a tablet, Android tablet or phone, you have a touch experience. But then, on an Android TV, or connected TV, youre using the remote control. Fortunately, they have a joystick, too, so were enabling, for example, your computer game redirected through the Fire TV to show on your TV. So your computer becomes a console, almost, through your Fire TV. We can, were working on enabling that for Chromecast, so theres different but then whats input method. Our app was designed for touch, but now here, we had to remap it for different type of input devices, whether its a joystick or remote control. So, how do you optimize that overall user experience. Its a key efforts and that can be big.Martin: Are there any devices that youre not currently serving because the market for those devices is much too small, or too difficult to b uild an application to, or something like that?Mark: We talked about Google glass a bit, and we havent spent time on that. Its still a thousands of dollars device, so obviously the number of people who can afford it is still very limited. And the development platform there is quite different. Obviously, if it were just on Android, our app can be running on it very quickly.For example, Epson, Epson launched Android glass, the projector company of Japan, and our app runs on it. We can bring all your computer screens, or, actually, iOS screen, too. We can air play iOS device screen to the Epson Android device. So we can, a lot of our core technology is to enable any screen to any screen, so thats kind of what we invest around.Martin: Ok, great.ADVICE TO ENTREPRENEURS In San Jose we talked with entrepreneur Mark Lee about the business model of Splashtop. Furthermore, Mark shares his learnings and advice for young entrepreneurs.The transcript of the interview is provided below.INTRODUCTIONMartin: Hi, today we are in San Jose with Splashtop and Mark. Mark, who are you and what do you do?Mark: Im the co-founder and CEO of Splashtop and what we do is delivering cross device experience from any device to any device. You can share your screen from your iOS device to your computer and vice versa, or Android. Any devices people have, where nowadays people care a lot of devices and they want to be able to effectively share applications, content and screens across these devices. We enable that.Martin: Ok, great. What did you do before you started this company?Mark: This is actually my second startup. So, I started, after graduating from college, I worked for Intel for 7 years. And then in 2000, I left Intel and started my first company. I sold that company in 2004 and, it was a public company that bought us, I stayed on for two years, as part of the golden handcuff and in 2006 I started Splashtop. It was continuing the entrepreneur drive and I would, a bunch of college buddies. So, both startups I started with three other college friends.Martin: Founding team stayed the same?Mark: It has been the same, yes. Exactly the same. We have too much fun together.Martin: Thats great. How did you come up with the idea of Splashtop?Mark: Well, because of my Intel background, I started really focused on the PC world. And then, because of my background in Asia, we started about how do you marrying hardware, because Taiwan, China has been very strong in manufacturing hardware, but then very weak on software, so how do you marrying software and hardware together to create a solutions. So, my last startup, we did embedding for our servers. And HP, Dell, IBM were all customers. So, we embed our software into all these ODM in Taiwan, Quanta, FoxCom, bu ilding server motherboard, and then shipping them to IBM, HP, Dell, as a solutions. And then we exited it. Then we started thinking ok, server market is 10 million units a year, but PC market is 300 million units a year. So we wanted to create, embed a software for PC, and what we came up with, our company name, before Splashtop in 2006 was called DeviceVM, so our vision and goal was to embed our software inside 300 million PC. And what is that software? Well, VM model was really big in servers, but we thought actually you should have a hypervisor inside every PC, too, and you can dual-boot Windows plus Linux. So, but then, Linux is Linux, whats a killer app. We think its a five second boot-up browser OS. So, weve enabled every PC to boot up in 5 seconds, with a browser OS, with a super lightweight Linux open source Cournot, with a Firefox based browsers. And people dont have to wait for Windows to boot, take a minute, two minutes to boot up. Instantly, they can start browsing the w eb. And then we can enable switching between the browser OS Windows if you need Windows, for various applications as well. So that was the idea behind that business.And also if, looking at the whole internet, Google is making so much money driving the eyeballs, search eyeball, advertising eyeballs. The hypothesis behind that venture, behind DeviceVM was if every time people hit the power key of a PC, youre controlling the eyeball, that company is going to be worth a lot. You can give away the browser OS for free, but make money through advertisement and search, because thats when people, they start experience the computer. So thats how we started.Martin: It changed, obviously.Mark: It changed, exactly. Everyone today have iPhones, iPads, Android devices, by 2009, 2010, we saw all these smartphones, tablet begin to emerge, we were thinking wow, were going to hit the wall. Despite we have HP, Dell, Lenovo, Acer, Asus, Sony etc, all shipping our DeviceVM browser OS side by side to Wind ows. Over a hundred million of PC were shipping per year with our product. But we knew people dont need it anymore soon, if they want to get online very quickly they will use their smartphone or iPad, or tablet. So we knew we have to shift. So we pivoted in 2010 and introduced, renamed our company to Splashtop too and focused on mobile remote access.Martin: Then the next question would be how did you then come up with the now, current idea of Splashtop? Because its quite different from the old one.Mark: Sure. Startup process thinking is always trying to figure out if you can have certain core competitive advantage. And so, it could repeat itself through, I guess now Im 14 years into my entrepreneurship, I mean first startup, six years, and this startup over eight years. So, always thinking about what our teams core expertise, skill sets advantage that we can create. And when we thought about ok, well, we were really close to all these Asian manufacturing OEMs, we created a fast boot browser OS, were really good at firmware, we scaled up our engineering team in Asia to hundred and something people, building this whole platform. But then, as we moved to mobile, actually what will be leveraging that foundation of strength, what can we do on the mobile side. So thats when we look at the market and say hey, a lot of these mobile device, these are iOS, these are Android, but how do you enable across device experience. Still, theres so many investments in application and content on the PC side, on the Windows side, so we want to breach that. And thats kind of how we started thinking this new pivot. And were launching on iPad in the first year, in 2010, June of 2010, our app was the number 1 best-selling app on iPad in the US for 28 days out of the 30 days, so it was beating Angry Birds. Its just showing that when you have a new platform, iPad, iOS, theres a lack of application. So, a lot of people say hey, use Splashtop, all your Windows apps and data instantly show on iPad. So, theres instantly we got feedback that theres a lot of demand and interest, and we grew from there.BUSINESS MODELMartin: Mark, lets talk about your business model and start with the product portfolio that you currently have.Mark: Ok, sure. In 2010, the remote desktop for the consumers on iPad, thats very quickly we grew millions of users through words of mouth. People never had thought remote desktop experience can be so fast and fluid, you can stream video, you can stream games, the whole experience is just night and days from what they had before from BNC or RDP and other solutions. So, but then it was a selling app on app store. It was generating good money, but then we felt we got to figure recurring model out of it. So, we started thinking around ok, what would people pay, and also justify it should be a subscription based. What we came up was ok well, we need to set up relay cloud around the world to support people to cross network. So, a lot of time people at Star bucks, on the 3G, 4G network, they want to remote access their home or office computers. And the most reliable way to deliver that is through a relay cloud. So, we set around the world leveraging AWS, thats one beauty of all these cloud services available or infrastructure available. Very quickly use seven plus data center AWS and setup relay infrastructure, so you can seamlessly cross firewalls across internet. And that is a subscription service. So, today we have 18 million users now, and probably about almost 10% of them are subscriber to our cross network relay infrastructure, we call it bridging cloud, so bridge across any network.Then very quickly, so that became our subscription model for consumer market. Then we got a lot of user feedback from businesses, saying hey, our employee love your product, BYOD was a big trend, has been the big trend, our executives are using iPad using your product, but we need some level of auto-trails, we need to see who is accessing what at any given time. We have a pool of employees using a product, but we need more control way to add, delete users, if the employee left, we want to effectively delete that account. So, we introduced a Splashtop Business that has a management console in a cloud.Then, some enterprise says, what, management console in a cloud is great, but it doesnt fit our compliance needs, we need even more secure way, including we dont want people, everyone to create a Splashtop ID. We want to leverage our existing active directory, our existing user domain, user account and password policies. So, then they ask for integration with active directory. So, then we evolve our product and added active directory support and on premise options. So its kind of evolution of this product line.CORPORATE STRATEGYMartin: Lets start talking about corporate strategy market. You said that, or at least you touched on the point a little bit. What are the core competencies of your company?Mark: Sure. I see couple key core te chnology competencies of our team. One is we are very good at optimizing for device level of performance. So, what we in early I mentioned as we started DeviceVM, we have a lot of our embedded software engineer who optimize the Linux Cournot that boots up, actually, the Linux took 1 second to boot. The browser actually is bigger than the Cournot. The Firefox browser actually takes 2-3 seconds to launch. So, the whole experience is 5 seconds. And then we establish WiFi network and start surfing the web. We always have very good core technology expertise, and thats why our remote desktop solution, I will swing you to Splashtop, the performance is so good, people can do remote 3D gaming, because of the work with Intel, Nvidia, AMD, different chip player to leverage your hardware accelerations. We have a lot of good expertise around media compression technologies and adaptive to different 3G, 4G network technologies.So, those are different key core skill sets our team has built up, and also we have a lot of strong relationship with device makers, thats always been our core strength. So, today, our product is also bundle with Asus, Acer, Lenovo, HP and different OEMs. When they ship out PC, they have our streamer, I mean, shipping along their computers. So, people just need to download our app on the mobile device, instantly can access their computer. So, those are our key strengths we see.Martin: So, basically, you have three core competencies, one thing would be you have very narrow relationships with device manufacturers, then you have this kind of very interesting technology that have solved some problems, and then you have some partnerships with, on the seller side, as well.Mark: Yes. And also, through the years, weve actually become very good at managing AWS cloud services. So we know how to scale our backend infrastructure very quickly. For example, we drop our relay instances inside some part of a cloud very quickly. So were looking at ability to really bri dge across devices in a very fast, seamlessly way, leveraging our cloud infrastructure everywhere. Theres a distributor architectures thats actually we have invented.So for our classroom product, for example, inside a classroom, you want to stream the screen to 40 students. If all the relay need to go through the Amazon cloud, you could actually come just the school upstream and downstream pipe, just one classroom, so we enable a very seamless local relay, every clients could become a relay of itself. So that actually, inside the classroom, theres amount of traffic meaning to go up is very limited, its all rounding inside the classroom. So, theres a lot of different intelligence and technology in play to deliver the right experience and best experience for the users.Martin: And minimizing AWS cost.Mark: Thats right as well.MARKET DEVELOPMENTMartin: Lets talk about the market development. You said that youre covered a lot of different devices. What trends do you see in terms of devic e usage and what is the implication for your development team?Mark: Well, I think that explosion of devices, and now were also talking about internet of things, and wearables and everything. Theres just, its introducing a lot of challenge for software company to, you need to address so many different possibilities. But then, they also introduce so much opportunity for entrepreneurs, because theres a lot of emergence of new usage model, new possibilities. And so, its actually more around a challenge for our executive team sitting down and brainstorming, Ok, we have all these core technology, were going to, what are some top usage model we can focus around to address on pain point and generate a lot of revenue to continue our growth. So, its actually creating a lot of great opportunity, thats kind of what we see with this explosion of devices.Martin: And the integration of new device, is it quite costly for you to do or is it just tweaking little bit?Mark: It varies in a sense that, i f the device is running Android, obviously, we have people who are very knowledgeable of different, I mean, the latest Android platform, Google adds some new stuff, and also But the device, we had to really at its screen size is target usage model. I mean, Amazon Fire TV is Android device, but its indented to connect to a big screen TV. So the user experience there, and then, on a tablet, Android tablet or phone, you have a touch experience. But then, on an Android TV, or connected TV, youre using the remote control. Fortunately, they have a joystick, too, so were enabling, for example, your computer game redirected through the Fire TV to show on your TV. So your computer becomes a console, almost, through your Fire TV. We can, were working on enabling that for Chromecast, so theres different but then whats input method. Our app was designed for touch, but now here, we had to remap it for different type of input devices, whether its a joystick or remote control. So, how do you optim ize that overall user experience. Its a key efforts and that can be big.Martin: Are there any devices that youre not currently serving because the market for those devices is much too small, or too difficult to build an application to, or something like that?Mark: We talked about Google glass a bit, and we havent spent time on that. Its still a thousands of dollars device, so obviously the number of people who can afford it is still very limited. And the development platform there is quite different. Obviously, if it were just on Android, our app can be running on it very quickly.For example, Epson, Epson launched Android glass, the projector company of Japan, and our app runs on it. We can bring all your computer screens, or, actually, iOS screen, too. We can air play iOS device screen to the Epson Android device. So we can, a lot of our core technology is to enable any screen to any screen, so thats kind of what we invest around.Martin: Ok, great.ADVICE TO ENTREPRENEURSMartin: Mar k, we always try to share some knowledge with other first time entrepreneurs. What will be your advice to best or one of your good friends who was asking you for starting a company?Mark: One, I would say, its from my experience, build a team of good friends that you trust and work closely. Because, Ive been fortunate, these are my college buddies Ive known for a while, and we had a good exit in the first startup, and were working together. Because its like a marriage, youre seeing them day in and day out, and this has lasted a long time, from school days, too. So, because youll be spending so much time and you need so much support from each other, so I kind of view having a good core team that you can work well together is very fundamental. And make it fun, too. Because otherwise, theres going to be up and downs, and people together you can achieve something great.Then, the second one is, once you have a good team, I would, and assuming you guys are so passionate about solving speci fic problem together, then just jump in and do it, because from my 14+ years of experience, we had to pivot. My first startup, I pivoted two times before I sold in 2004. So, theres always that pivoting. Today, Splashtop has started as DeviceVM. We did the, a lot of people have known us as instant OS, browser OS solutions. Until 2010, that we had huge success. We created pressure on Microsoft that they started saying Win 7 is going to boot fast. Moving, so making Windows lighter, and because the OEMs are demanding it, or user are demanding it. Then, you have Chrome OS today, actually were pre date the Chrome OS by several years, too. So, we think, and then we pivoted to Splashtop. As we moved to consumer market, then we also pivoted our business model to subscription based model from that selling an app. Then we also begin to expend the business market and enterprise market, and building our channel partners. And for our most recent product, Splashtop Classroom, we see huge demands i n education for, because schools are buying a lot of iPads, Chromebooks, etc. They all, it puts education, student engagements, by every student, instead of looking at the projector, everyone has their own devices right in front of them. So, we see that technology is changing at every vertical, in a fast way, and theres so much opportunities. Once you dive in, you can navigate and begin to address different market needs and problems.Martin: Mark, thank you very much for your time. And if you want to start a company, first thing, check out the market, whether the market size is large, whether you can become profitable over there, and second thing is, is it really something that you are very passionate about? Because you need to learn fast and adapt your business model. Thank you very much.Mark: Great, thank you.